We were asked to come up with a product name for a mobile app.
The new name needed to begin to tell the story of the vastly improved level of legitimate empowerment that law enforcement and the public would gain through using the technology, communicating the following benefits:
for law enforcement:
ABOUT THE NAME:
Dictionary; associative; n.
torch: a light carried in the hand; anything regarded as a source of enlightenment, guidance
The Torch is both a literal and metaphorical symbol of liberty, safety and empowerment – we are safer when it’s on.
A Torch lights the way and drives out monsters; it guides action and demands attention.
The simplicity of the word makes it feel approachable, and the message is one of empowerment.
While others in the space focus on statistics and scare tactics, Torch is all about solutions.