What We Do
The Naming Standoff
When naming a new product, there is not infrequently a “product vs. marketing” clash. This “debate” stems from well intended, yet differing motivations....
How To Get Your Naming Project Across The Finish Line
Believe it or not, having too much time probably derails as many naming projects as not having enough time does. The problem is simply motivation – lacking a...
Help! I Need A Name ASAP
It’s not uncommon for a “rush” naming job to come our way. Up against deadlines, the pressure is on to find the perfect name - in a hurry. While we do our...
How to Assemble a Naming Task Force
When it is determined that an offering is to be named, the first step should be establishing a core team – the four to six individuals charged with running...
How To Know When It's Time To Invest In Branding
We understand that in the beginning, it’s all about the product. Product-market fit, product development, product product product.
Authenticity has always been a cornerstone of brand development, and it’s only going to get more important. There’s a reason your customers like your brand....
How To Avoid Naming Heartbreak
“The names everyone likes aren’t available… and no one likes the names that are available”.
Strike A Pose(ition)
A brand’s position is not how the company sees itself or the way it goes to market or pitches to clients and investors. A brand’s position is the space it...
How To Find A Name
Think back to the last house you bought. Did you call your real estate agent and say “We need a house… can you show us a few”?
Get It Right The Second Time
Naming. How hard could it be, right?
McDonalds does it. Apple does it. So, naming themes must be a good thing. Right? We’ll play it safe – and say “it depends.” McDonald’s naming theme is great....
No, We Don't Create Brands
When asked by a prospective client how we’re different, I might respond by listing what we don’t do. This is a little odd in a pitch situation – generally,...
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